"...CUTTING EDGE DESIGNS FEATURE AN ARRAY OF

 

      INFLUENCES...INSPIRED BY NATURE, ART, MUSIC

 

      ...UNIQUE SENSE OF STYLE

 

     AND ARTISTRY IS REFLECTED

 

                                         IN ALL OF HER CREATIONS...."

                                                                                                                   Mandana Towhidy, Empty-Media  

Sitting inside PLAAY with an early PLASTIC GOD head.

                                                  

Fashion History:

16 Years of LOS ANGELES Fashion/Retail industry experience 

MANAGEMENT In retail boutiques:

WASTELAND LA.               

FRED SEGAL

POTTERY BARN       

RESTORATION HARDWARE

SATURDAYS       

YOHJI   

DAM      

BATH AND BODY WORKS

Launched Bedlam, A line of millinery (hats) in '90-'92

Design room assistant to  WILLIAM B ('92-'93)

Designed JR. SPORTSWEAR for private labels('93-'96):

URBAN OUTFITTERS

HOT TOPIC     

DELIAS  

TILLY'S

Produced two LOS ANGELES Fashion Week Shows:

NEW ARRIVALS FALL 2001 & SPRING 2002

Opened the infamous LOS ANGELES BOUTIQUE PLAAY


Promotional flier for PLAAY

A favorite old business card.

Two of my designs in the New Arrivals Spring 2002 fashion show.

Write up about the New Arrivals Show, California Apparel News 04/01 

Promotional flier featuring Nikki Embry for one of the open house events at PLAAY....09/01 

WWD coverage of New Arrivals Show 04/01... 

Some of my early designs...photographed by Mario Chavez